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Marketing performance measurement
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51	Optimizing marketing performance with the MCA/System What marketing needs is a systemic and holistic approach to measurement and management Add to Reading List Source URL: www.move-ba.com Language: English - Date: 2014-03-03 11:05:33
52	UNLOCK Profit Potential 26 R Add to Reading List Source URL: www.lenskold.com Language: English - Date: 2015-02-22 03:29:18 Economy Marketing Strategic management Professional studies Business Return on marketing investment Marketing performance measurement and management Return on investment Marketing effectiveness Marketing management Brand equity Product marketing
53	ANALYTICS FOR THE OFFLINE WORLD. Euclid provides answers and insights to brick and mortar locations in the same way that web analytics services do for e-commerce. Using smartphone signals, we capture data on visit behav Add to Reading List Source URL: euclidanalytics.com Language: English - Date: 2015-07-08 14:14:16 Internet marketing Web analytics Analytics Marketing performance measurement and management Mobile web analytics Management Business Business intelligence
54	Measure Up Do your digital campaigns make the grade? Measure Up Abstract.............................................................................................................................................. 2 Add to Reading List Source URL: facebookmarketingpartners.com Language: English - Date: 2015-02-10 13:51:49 Strategic management Internet marketing Marketing performance measurement and management Advertising Engagement marketing Marketing Business Marketing analytics
55	Move Past The Click An Analysis of Brand Engagement KPIs Digital marketers have historically relied on “the click” as the go to measurement of online marketing performance. This reliance on clicks was in large part Add to Reading List Source URL: blog.mediamath.com Language: English - Date: 2015-04-28 11:57:03
56	anametrix an ensighten co 00 Add to Reading List Source URL: anametrix.com Language: English - Date: 2014-11-14 19:51:42 Software Microsoft Excel Web analytics Analytics Marketing performance measurement and management Management Business intelligence Business
57	The PPM DNA of Canada’s High Performance Stations March 2012 COLEMAN INSIGHTS P.O. Box 13829 Add to Reading List Source URL: www.colemaninsights.com Language: English - Date: 2013-07-24 14:28:36 Portable People Meter Time spent listening Marketing Technology Knowledge Audience measurement Arbitron Ratings
58	anametrix an ensighten co 00 Add to Reading List Source URL: anametrix.com Language: English - Date: 2014-10-15 11:55:49 Management Electronic commerce Web analytics Google Analytics Analytics Predictive analytics Marketing performance measurement and management Geo Business analytics Business Marketing Business intelligence
59	Accenture Interactive Driving Superior Marketing Performance Through Relevance at Scale The evolution of the CMO Agenda For years, CMOs were measured on Add to Reading List Source URL: www.accenture.com Language: English - Date: 2012-07-31 02:14:40 Marketing analytics Strategic management Accenture Marketing effectiveness Marketing operations Analytics Marketing performance measurement and management Ascentium Database marketing Business Management Marketing
60	Microsoft Word - PR piece v35 fordoc Add to Reading List Source URL: future.virginia.gov Language: English - Date: 2007-02-14 10:40:00 Corporate finance Performance-based budgeting Performance measurement Strategic planning United States Office of Management and Budget Marketing Enterprise Architecture Assessment Framework Business Management Budgets